AnalyticsPro

Smart Reels records three figures for every layout, so two placements of the same reels can be compared against each other.

Views

The layout was seen by a shopper.

Clicks

A card was tapped and the player opened.

Conversions

A product was added to the cart from the layout or its player.

Per layout, not per video

Figures are kept per layout rather than per reel. That is the comparison worth having: it answers whether a gallery is earning its place on the page, and whether the same reels do better above the add to cart button than below it.

What it does not do

It is not attribution. A conversion means a product was added to the cart from the layout, not that the sale completed, and nothing here follows the shopper to checkout or back on a later visit. Read it as a measure of whether a gallery is doing anything, not as a revenue figure.