Ad spendPro

Advertising is the cost most likely to turn a profitable store into an unprofitable one without showing up anywhere in WooCommerce. This screen holds what you spent, by channel and campaign, so profit can be reported after it.

Entering spend

Spend is recorded against a channel, optionally a named campaign, and a date range. Enter it by hand, or import a CSV exported from the ad platform, which is the practical route for anything running continuously.

ROAS, POAS and profit after ads

ROAS

Return on ad spend: revenue divided by spend. The standard advertising metric, and the misleading one, because it counts revenue rather than what you kept.

POAS

Profit on ad spend: gross profit divided by spend. A campaign at 4x ROAS on a 20% margin product is losing money, and this is the number that says so.

Profit after ads

Net profit with the spend subtracted. The figure to judge a month by.